Truck Shopping in Rome

The 'shop'  name is "Melandra...Moving Shop." The "ape" or "bee" is a
3-wheel commercial vehicle, based on the Vespa scooter and produced,
as is the Vespa ("wasp"), by Piaggio.  I once said we mainly saw them in
the countryside, but maybe not!

The joys of shopping in Rome, for us, are mainly the visuals.  We love looking at the multitude of ways in which petty capitalism operates in this city of 3 million people. A method new to us this year was the mobile clothes store.  Yes, we have pop-ups in the U.S., but the Italians as usual, take it one step further.



We had seen vendors selling batteries (see photo towards the end of this post), glasses, flowers, fruits and vegetables out of trucks.  But a mini clothing store? That was new.


The "ape" trucks  above and below were parked in and close by the large Piazza Mazzini near our apartment this Spring, and came around periodically to sell their wares - and the Italians were buying.

Quite a combination of Italian and English words here, plus a take off : "Fruit of the Loom" (right), then "Fruit on the Road" (left). We didn't check  to see if the goods were authentic or knock-offs, but we can guess.

Below, not a shopping truck per se, but likely a delivery truck for a Sicilian (mostly) take-out restaurant in Prati (near where we lived).  Unfortunately, we never got there, but the arancini look amazing! (To say "arancini" are stuffed rice balls doesn't do them justice.)

The paintings are of Orlando and Rinaldo dueling for Angelica's heart in the classic "Orlando Furioso"
tale.  The story resonates with Sicily and the Sicilian puppet tradition, emphasizing these arancini
are going to be Sicilian to their rice core. The restaurant name is MondoArancina - with an "a" at the end,
 apparently the Sicilian spelling. The truck enlivens an otherwise rather soulless piazza in della Vittoria.

And then there's the use of a Fiat 500 to sell vinegars--again, just down from our apartment.

"Wine without sulfites...Wine and apple vinegar..." etc.
And, apparently, he doubles as a clown at night.

This van houses an Orologeria, a store that sells watch-bands and watch batteries.
A piazza in San Paolo.  Eager customers, including me. 

And, left, not exactly shopping from or out of a truck, but shoe sellers who use their truck to carry all the shoes and the stands and tents they put up to sell - they do this every day of the week - up in the morning, down in the evening.

I thought the arrangement of shoe boxes could have stumped a Rubik's cube expert.

Dianne

Bill has also written about some of Rome's trucks and vans:
https://romethesecondtime.blogspot.com/2012/02/tiny-trucks-of-rome.html
https://romethesecondtime.blogspot.com/2011/08/white-vans-of-rome.html